sales tips & articles

How to write and present proposals

Karen Andrews - Thursday, August 19, 2010

When it comes time to provide pricing it is important that you provide enough information to allow your prospects to make an ‘informed decision’.

To make an informed decision it is important to provide information not just on the proposed solution but the value and benefits they can expect by dealing with your company. Don’t assume that if you have already mentioned them or discussed them, they will remember because they won’t.

When you provide this information decision makers can weigh up the value received vs. the cost. If you only provide the solution and the cost then the decision will be made purely on the cost.

The value and benefits you include also helps to explain why you are more expensive than a competitor.

Presenting in personal will also shorten the time it takes to get a decision and will greatly improve your success rate

When you provide this information decision makers can weigh up the value received vs. the cost. If you only provide the solution and the cost then the decision will be made purely on the cost.

The value and benefits you include also helps to explain why you are more expensive than a competitor.

When writing your proposal it is important to include the following information:

Current Situation or Executive Summary - bullet points or in paragraph form this is your understanding of the problem, the need and the goal. This should be tied in with the needs that you uncovered earlier on in the process.

The Solution – you’re proposed solution to the problem, the need and the goal.

The Benefits – what value and benefit can they expect by using your business. Don’t list all your benefits; only include those that are relevant to the prospects needs.

The Price – it is recommended that you provide more than one alternative with your pricing. This provides choices and helps your customers to ‘buy’ the solution they feel is the best fit for them. The alternatives you suggest could be more or less quantity, annual fee rather than pay by the month or a discount for buying 2 services rather than 1.

Important Note:

Building relationships and establishing trust is an important component to winning new business and it is difficult to do this over the phone. Presenting your proposal in person provides an opportunity to continue building the relationship and develop trust between you and the decision maker.

Presenting in personal will also shorten the time it takes to get a decision and will greatly improve your success rate

How to run a meeting with a prospect

Karen Andrews - Thursday, August 19, 2010

The purpose of the first meeting or discussion is to build rapport with your potential client and uncover as much relevant information about the business and their needs. It is also a chance for you to provide a brief introduction to your business and its benefits. Your goal is to determine if there is a need for or interest in your products and services and to get progress the sale to the next stage.

It is a well known fact that ‘people buy people’; we always deal with people we know, like and trust. For this reason it is always recommended that (where possible) you meet with prospects and customer in person to discuss their requirements. Additionally, when you meet prospects face to face it will not only help speed up the sale process but will help you to get more people saying yes.

The objective of the meeting is to determine ‘is there a need or interest for your product or service and would they be interested in receiving pricing?’

The way to determine this is through questioning, however, having purpose and a basic outline to your meetings will help you to stay on track, improve your confidence and keep to the objective.

When you meet with or talk to your prospects for the first time, it is important to include:

• The purpose of the meeting and what you would both like to achieve
• An introduction and background on your business and it’s benefits
• Questions that will help the prospect or customer realise a ‘need’ or desire to improve
• A call to action that progresses the sale to the next stage i.e. preparing a quote or proposal
• The next step

When you know this information you are ‘qualifying’ the prospect to ensure there is a need and interest in progressing the sale, however, it will also identify (very early in the sales process) if there is no need or interest, which is OK too. It is always better to know this after the first meeting so you don’t waste valuable time and effort chasing prospects that have little to no interest in using your products and services.

Note

It is important to include an introduction and background on your business that explains the benefits and value you can add and that gives prospects the confidence to do business with you. Your prospects may not directly ask you but they want to know how long you have been in business (or in the industry) and whether you are still going to be there in 6 months time. When you cover this information in your first interactions it will reduce objections and delays later on in the sales process.

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and virtual sales management.


 

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The Consultative Selling Approach

Karen Andrews - Thursday, July 29, 2010

Believe it or not, the best way to make sales is not to talk about how wonderful a product or service is or how great the features are because your prospects and your customers simply aren’t interested.

If you really want to be a successful and professional salesperson the best way to achieve that is to master the art of consultative selling.

Consultative selling qualifies and listens to the customer to help them to buy what they need. It focuses on the needs of the customer and how to improve or benefit them in some way. It is the complete opposite to traditional methods of selling because it isn’t about what the salesperson wants to sell them; it is about what the customer wants or needs to buy.

It a common fact that most people dislike being sold to but love the feeling and power of buying so the easier we make it for prospects to buy, the easier it is to win them as customers.

People buy from people they trust and who understand their issues. If you can get customers to think about the needs of their business and to really think about current or potential problems or challenges they may face, they start to see you differently and understand the value you can add to them or their business. This leads to long term profitable relationships rather than short term sales.

There are many times when prospects and customers know what their needs are. However, it is more than likely that they are not only unaware of having any needs for your product but also insist they are perfectly happy with how they are the moment and the last thing they want to do is;

  • Change suppliers
  • Spend money or increase investment
  • Try anything new
Your job is to help your customers and prospect uncover needs they may not already be aware of or to simply consider an alternative to what they are doing now and the way to do this, is through questioning.

Questioning is an important component of consultative selling and the goal is to ask intelligent, high level questions that helps customers to think about their current situation and identify what they are looking for.

Think of consultative selling in terms of a visit to the Doctor. When you visit a Doctor, one of the first things they will do is ask you questions to identify your symptoms (fact finding/uncovering the need). Even if you tell them what you think the symptoms are, they continue to ‘probe’ and ask more questions to ensure they have a full understanding of your problems.

Once the Doctor has all the critical information they diagnose your problem and provide solutions which may be in the form of a prescription or seeing a specialist (providing a solution and the next steps).

If the Doctor doesn’t uncover all the relevant and important information, they will mis-diagnose your problem and provide the wrong solution which can be extremely dangerous.

Imagine how you would feel if the Doctor didn’t ask you any questions or listen to you but simply started talking and assume they knew what was wrong with you. Would you consider them to be an experienced, trustworthy, professional?

Consultative selling is no different, if you don’t uncover the real needs and the real issues of your prospects and customers you run the risk of providing the wrong solution or one that has little to no value to them.

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and virtual sales management.


 

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Improving sales team performance

Karen Andrews - Thursday, July 29, 2010

When dealing with clients, a common situation that I come across is lack of activity and lack of accountability in sales teams which leads to lack of sales. The business is owner is stressed and frustrated not just because the sales aren’t coming in but because they simply don’t have the time to spend with salespeople or effectively manage the team. In some cases the business owner simply doesn’t know what to do.

  • Does any of this sound familiar to you?
  • I don't know what my salespeople do every day
  • They keep telling me the same thing every week but no sales are being closed
  • My sales people are meeting their weekly or monthly sales targets
  • There is no new business coming in, it's all from existing clients?
  • No one seems to picking up the phone and cold calling
  • I'm not sure what to say to them or how to manage them
  • I don't have time, nor want to manage them
  • Our sales meetings seem to drag on forever
If you’re experiencing any of the above, we can help you to uncover why your salespeople aren't selling and what needs to be done to improve the situation. We call this "Good Cop, Bad Cop" Sales Management.
  • We create the change
  • We save you time
  • We have the tough conversations, and
  • We are the bad cop
So you get to be the good cop and keep a positive relationship with the staff.

If you’re not in a position to utilize a service like ours, here are some tips that might help you:

Ensure that each salesperson clearly understands what is expected of them each and every week in terms of new business activity (cold calls/meetings), customer visits, quotes generated or sales made.
Hold weekly sales meetings and discuss what meetings/calls were made the previous week, what is planned for this week and what sales can be expected.
Bring up and discuss objections or stalling that the sales team may be experiencing with customers and brainstorm solutions as a team.
Provide coaching and mentoring support in any form and suggest that you visit customer or prospects together.

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and virtual sales management.


 

If you liked this article, subscribe to our monthly Sales Success ezine. You will learn...

* Easy ways to increase your sales and grow your business
* Simple strategies to sell yourself, even if your not in sales
* How to generate sales easier and quicker!

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Get serious about sales

Karen Andrews - Tuesday, June 01, 2010

This week's blog post is from my very good friend and business mentor, Andrew Griffiths. If your not familiar with Andrew or his books, he is Australia's Number 1 Business Author with releases such as "101 Ways to Market your Business, "The Me Myth"and "Bulletproof Your Business".

Each week he writes a business bullet (well worth signing up to) on a topic relating to small business; this week it was all about sales and well worth sharing.

1. Being a great sales person starts when you get out of bed in the morning.


People who are really good at selling normally have a very positive outlook on life. They are energetic and enthusiastic about what they do, sincere with their customers, interested in their industry and passionate about their products. Every morning I take a few minutes to think about my day ahead. I visualise how it will look, the positive encounters I will have, the things I will sell and the great things I will get to do. Most of the time, this becomes the reality. How you think about your day is more than likely how it will turn out. So I suggest that you make it a fantastic day and it will be. A great attitude is always rewarded.

2. Take a few minutes extra to look the part.

I believe very strongly that looking the part is just as important as playing the part. When it comes to any kind of retail it is really important to take the time and make the effort to be well groomed and have clean and well-ironed clothes. Right or wrong, people form an opinion about you in the first seven seconds of any interaction. If you look smart it shows that you respect yourself and the people you will be selling to.

3. Have a big, warm and welcoming “hello”.

Many people are really terrible at saying a simple “hello” to their customers. My advice is very simple. Stop whatever you are doing, stand up straight, put a huge smile on your face and give them a big, warm hello. Most importantly look the person in the eye when you are smiling. We are rarely greeted so well in any store and if you do this, your warm smile will not only be remembered it will be sought after. Your customers will tell everyone they know just how nice you are. An added bonus to you is that it is really hard to feel anything but fantastic about life when you are spending your day connecting with people simply by smiling.

4. Stop what you are doing and focus on the person in front of you.

There is nothing worse than having a distracted sales person try and half sell something to you. Their focus is elsewhere, they mumble answers and they offer little help or advice. Whenever you are with a customer give them you full and undivided attention. Focus on them, listen to them, show them what they are looking for and make sure you have given them what they want. It really is simple yet less than ten percent of sales people do this. If you want to shine in the world of sales this is a great place to start.

5. Never judge a book by its cover.


It is surprising just how much we all do this. I have been caught out a number of times and now I make a point of treating everyone exactly the same. Who knows how much money someone has or doesn’t have? You certainly can’t tell that by what someone is wearing even if you think you can. Treat every single customer as your most important customer right then and there and I guarantee you will sell a lot more of anything to anyone.

6. Make someone’s day.

It is surprisingly simple to really make someone’s day. We all seem to be so focused inwards, thinking through the various issues and challenges that fill our day that often we are shocked and pleasantly surprised when someone makes our day by saying something nice. I suggest that you become really good at giving sincere compliments to people. At first you might be a bit uncomfortable with it but believe me, it will grow on you and it will start to feel fabulous in a very short amount of time. Tell someone if their hair looks nice, or their necklace is pretty, or if they have great taste in books, or if they have a great smile. The only catch is that you have to be sincere in your compliment otherwise it just doesn’t work. Make it your mission to make as many people’s day as you possible can.

7. Have some recommendations ready in each section.

Being a great sales person means being able to make a recommendation on the products you are selling. After all if you can’t do this, you are really nothing more than a money collector. Be clear about what products or services you do actually recommend and you have to believe in them 100%. If you don’t it shows. And always give a recommendation. If you do, you will be amazed at how many more sales you actually get.

8. Use every interaction to let the customer know more about your business.

All this takes is a few words at the end of a sale, or during your conversation, to let your customer know that you are open “seven days a week” or that you will be open on the public holiday coming up, or that there is a sale due to start in a few days and so on. Use every interaction as a wonderful opportunity to educate your customer about your business. Remember it is our job to tell our customers what we can do for them, it isn’t their job to find out.

9. Make it really easy for your customers to buy from you.

If you want to attract more customers and keep them coming back more often, develop a can do attitude that promotes making selling easy. What could be improved or streamlined to speed things up and to keep people moving? Is your sales area cluttered? Do you struggle to find a pen for people to sign credit card slips? Look for any way possible to make it easy for your customers to buy from you and they will.

10. People want to hear their own name.

We all like the sound of our own name and in the retail environment I suggest you try and use your customers name whenever you can. Make the effort to remember your regular customers names, they will appreciate it a lot, more than you realise. Think about how it makes you feel when you go into your favourite store or coffee shop and they know your name. When handing back a credit card thank the person using their formal name, Mr Smith or Ms Smith. They will notice it and remember that you did it. Even if the name is hard to pronounce, that in its own right a great talking point.

Next week I will give you another 10 top sales tips. If you can’t wait till next week visit a friend of mines website – Karen Andrews from Shine Sales – she has a pile of excellent sales tips and a sensational newsletter that is all about selling.

Read more of Andrew's Business Bullets by clicking here

Sales Tips and Tricks

Karen Andrews - Tuesday, May 18, 2010

If you are just starting out in business or in sales here are some quick tips and tricks you can use to get you in sales mindset, develop a sales language and start selling !

  1. Be yourself
  2. Have you ever bought anything of anyone you didn’t like?
  3. People buy people, not companies so relax and just be yourself
  4. Having a good Introduction/Elevator Story ready
  5. This will help to give you confidence whenever you go into networking or face to face business meetings. Your introduction should only be around one minute and include who you are, what you do, your experience (if relevant) and what is the benefit of doing business you.
  6. Ask questions, ask questions, ask questions
  7. It’s the only way you will know what your clients really want. When you know what they want you will know how you can help them.
  8. Think about the benefits of your business and its products and services. What makes then unique or superior to your competitors?
  9. Why do I need to buy your products or services? How will they make a difference to me?
  10. Talk more about the benefits or the ‘why’ elements rather than the features so your clients understand why they would want them.
  11. Know where to find new clients
  12. Get out there and find your potential clients, don’t wait for them to come to you. Networking is a good place to find clients and there are hundreds of groups around. Try BNI, Chamber of Commerce, and Women’s Network Australia, Australian Institute of Management or type ‘business networking’ into Google.
  13. Sales takes time
  14. Increasing your confidence in sales and the ability to win new clients takes time, it isn’t easy for everyone, so give yourself some time. Allocate some time each week to focus on building new sales.
  15. Follow Up
  16. One of the hardest elements of building a business is finding a constant stream of new clients. You have already done the hard work through networking, advertising or marketing so don’t waste it. Make that follow up call now! The biggest complaint that people have in relation to sales is that no one ever followed them up.

 

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* Easy ways to increase your sales and grow your business
* Simple strategies to sell yourself, even if your not in sales
* How to generate sales easier and quicker!

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Smooth Sailing or Storms Ahead ? How to use the Sales Pipeline to predict your future

Karen Andrews - Wednesday, May 05, 2010

I've spoken in the past about the Sales Pipeline and how to use it to increase sales but now it’s time to review it again to see just what the next couple of months will look like.

A sales pipeline is simply a forecast that you or your salespeople prepare monthly which lists the customers that are likely to buy in a given time frame, the value of the sale and when it is likely to close. It is an essential tool for business owners and sales managers to identify where you are and where you need to be in order to meet budget.

Even if the forecast is well below where you need it to be, at least you are aware of it and can take steps to improve it and stay on track. Don't wait until the 2nd or 3rd week of the month when you realise that sales are slow to come in and you need more because it's usually too late.

Typically, I usually ask for a forecast at the beginning of the month and then again on the 15th of the month to see how we are tracking.

The important thing to remember is to use a 'weighting'. You may $500,000 in your pipeline but it's very unlikely that you will be successful in winning 100% of them so the forecast will be inaccurate. A weighting is simply a % that you apply terms of the likelihood of winning the sale. Here is an example of how to calculate:



Using this example, the salesperson needs to add more sales into their pipeline to ensure they reach their sales target of $100,000.

As a guide to the Probability you could use

Initial Communication - 10%
First Meeting/Presentation - 20%
Proposal Given - 60%
Negotiation/Verbal Commitment - 80%
Closed - 100%

Most CRM/Database packages (I use ACT or Salesforce.com) include Sales Pipeline management but it can be as simply as listing them on an Excel spreadsheet. Here are a couple of examples from Excel to get you started

Solutions Sales:
http://office.microsoft.com/en-s/templates/TC011457101033.aspx

Product Sales:
http://office.microsoft.com/en-us/templates/TC011457181033.aspx

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and mentoring.

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The simple truth to increasing sales; follow up, follow up, follow up!

Karen Andrews - Wednesday, May 05, 2010

Did you know that the majority of sales leads and enquiries do not get followed up more than once (which could be why your business has a low conversion rate*)?

To improve your sales or that of your sales team, develop a system to regularly check where each one is at and when they were last contacted. If you hold sales meetings, doing it at the beginning or end of each month is perfect.

Here are some statistics that I'm sure you will find most interesting:

  • 48% of sales people never follow-up with a prospect
  • 25% of sales people make a second contact and stop
  • 12% of sales people only make 3 contacts and stop
  • Only 10% of sales people make more than 3 contacts
  • 2% of sales are made on the first contact
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth to twelfth contact
To ramp up some sales in the next couple of months, go through all the leads you have received over the last 3-6 months and either you or your sales people pick up the phone and call them. You will be surprised how many people haven't done anything, simply because no one has bothered to follow up and they have simply been too busy to do anything about it.


* Your sales conversion rate is how many enquiries you receive vs. how many you convert into customers over a specified time frame. To calculate your sales conversion rate follow this simple formula

Total No. of Sales/ Total No. of Enquiries x 100 = Sales Conversion

e.g. 80 sales / 120 enquiries x 100 = 66.67%

For for every 3 enquiries you will be successful in 1 sale, so you need to have 3 times the amount of your budget (or number of required sales) in your pipeline at any one point in time.

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach, Strategist and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and mentoring.
 

If you liked this article, subscribe to our monthly Sales Success ezine. You will learn...

* Easy ways to increase your sales and grow your business
* Simple strategies to sell yourself, even if your not in sales
* How to generate sales easier and quicker!

Enter your details at the top of the page or click here

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Tips to Closing the Sale

Karen Andrews - Friday, March 19, 2010

For many people just the thought of ‘asking for the business‘ or closing the sale, brings about paralyzing fear of rejection and feelings of being too pushy. So what happens? It gets avoided at all costs and that doesn’t help anyone.

The problem with letting fear get in the way is that sales drag on way to long and they often get lost as a result of not following-up. Remember if you don’t ask, you don’t get.

Interestingly, it’s very rare for someone to be annoyed with you for following-up, if they have been meaning to call you, you’re doing them a favour by saving them time. If they haven’t made a decision, that’s OK just ask them when you should call them back (so your not bothering them unnecessarily in between).

Closing is many things, it’s not just about winning the sale; closing is moving the sale through the process and getting agreement at each step, for example:

  • Agreeing to a next appointment
  • Agreeing to prepare a proposal
  • Agreeing to a demonstration 
  • Agreeing to the next step 
  • Agreeing to get started

As I’ve mentioned in previous articles, the more work you do in the early stages of the sale to understand their ‘needs’ and their buying reasons, the easier and quicker the sale will be. Here are some tips and techniques that you can follow to make the process easier

1. Spend more time asking questions that uncover needs and any problems, challenges or frustrations they may be experiencing. Businesses pay money to fulfil needs and solve problems. If you have a clear understanding of the problem or the need you can match your solution to it.

2. If you can’t uncover any of these reasons, I would suggest there is no reason for your prospect to buy it and the sale will be difficult to close.

3. Ensure that both you and your prospect understand and agree on their needs or problems and the value they will receive when you help them solve it.

4. When your prospects clearly understand “whats in it for them” it’s makes their decision easier and quite often they want to buy from you.

5. Tailor your presentation around their needs and “whats in it for them” Great presentations communicate this clearly and gets your prospect into ‘buying mode’

6. Rcognize when people are ready to buy. They might indicate or show they're ready by asking questions about the product or the buying process: "How long will it take for delivery?", "How does that work?" or "Where to from here?". Other signs include positive body language and comments such as "we could use it like this?" or "that’s a good idea."

When it comes time to ask for the business there are 3 different techniques you can use. I find the ‘assumptive’ close tends to work best for me but it’s important to find a technique that works for you.

The direct close
This is the most direct because you actually ask for the order. For example “should we get the product ready for tomorrow?” or “Would you like to place an order”

The indirect close
This is where you summarise and re-state the benefits and then ask for a decision. For example “having spoken to some of our clients and heard about the benefits they have been enjoying as a result of our service, are you ready to place an order”

The assumptive close
This is the one I use all the time and it assumes that the customer has made the decision to buy your product. Instead of asking them for an order, you ask them to complete the first step to get the service started or goods delivered. For example “if you need to have delivery next week, I need the order from you no later than tomorrow” or “when would you like us to get started”

If the client is unwilling to move ahead, perhaps you haven’t addressed all of their concerns or perhaps they have a misunderstanding about your product or service or fail to see the benefits of what you offer.

If your stuck read my article on “handling objections” or “what do to when the sale stalls” to get some helpful hints.

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach, Strategist and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and mentoring.


If you liked this article, subscribe to our monthly Sales Success ezine. You will learn...

* Easy ways to increase your sales and grow your business
* Simple strategies to sell yourself, even if your not in sales
* How to generate sales easier and quicker!

Enter your details at the top of the page or click here

* quotes were supplied by K. Rosen at allbusiness.com

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Strategies to give your sales a BOOST in 2010

Karen Andrews - Monday, February 01, 2010

Well the holidays are definitely over and everything is back in full swing, with most of the people I'm coming across brimming with positivity and confidence about the year ahead. As always at this time of year, it's important to re-evaluate your goals and what you want to achieve this year.

Remember, if "nothing changes, then nothing changes" so it's important to reflect on what worked last year, what didn't work and what you will do differently.

I am currently recommending to my clients that they do some analysis on their existing customers, what revenue they have brought in, what they have bought and what opportunity there is to cross sell and upsell.

Many people spend so much time and effort trying to generate new sales that if they simply focused on cross-selling or up-selling to existing customers, the same results can be achieved.

Besides, you can find new customers from referrals within your existing client base.

Here is a couple of quick tips to help you build your revenue in 2010.

1. Analyse your Customer spend


Analyse your customer database and find out what percentage of sales each customer contributed to the overall revenue. Classify your customers into A, B and C level depending on the spend, percentage or value to the business.

Dig deeper and list out what products or services they bought and what else they could get some value or benefit from.

2. Love your Customers

When was the last time you sat down in front of your customers and had a strategic business discussion regarding plans and goals? tMake appointments with all your A class customers and those B and C customers that are valuable to the business or have the potential to grow and ask them

- what does 2010 have in store for your business?
- what are the goals of the business this year?
- how can we make dealing with our business easier?
- is there anything else we can do for you?
- are you aware we also offer (insert new product/service)?

We often take it for granted that our customers know all about our business and the products and services we offer. Take the opportunity to inform them of your plans for the year and what products or services they aren't buying that you feel they could benefit from, and why.

3. Develop an Account Management Plan
Based on your A, B and C tiers develop a plan on how often each of tiers should get a visit from yourself or your salespeople. This will strengthen or improve the relationship and help to keep competitors at bay. The goal should be to have not just satisfied customers but LOYAL and satisfied customers. The frequency of visit depends on the type of business you have but as an example:

- A Class must be visited at least 4 times year
- B Class must be visited at least 2 times per year
- C Class must be visited at least once per year or at least proactively contacted by phone

4. Go back in time

Go back through your records and do a comparison of sales from 2008 to 2009 (calender or financial year, whichever is appropriate). Are there customers that have reduced their spending? Are there customers that stopped spending with you?

Just because they haven't bought from you last year, doesn't mean they don't need you this year. Pick up the phone, make an appointment and get back in contact with your old customers

5. Never underestimate face to face time

Although we live in a time of technology, where just about everything can be done without meeting face to face, never underestimate the value of sitting in front of people. It may seem like a time-consuming, costly exercise but I can just about guarantee that sales will be made (and quicker) when you sit in front of new and existing customers.

It might seem easier to email a proposal but how many times do you play phone tag, wait for them to cal you back and suddenly two weeks has gone by and your still waiting to talk to them? When you sit in front of someone and present your solution in person, you have their complete attention, you can answer any questions and determine their readiness to buy. It really does improve your conversions (quote to sale ratio) and speed up the sale.

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach, Strategist and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and mentoring.


If you liked this article, subscribe to our monthly Sales Success ezine. You will learn...

* Easy ways to increase your sales and grow your business
* Simple strategies to sell yourself, even if your not in sales
* How to generate sales easier and quicker!

Enter your details at the top of the page or click here

* quotes were supplied by K. Rosen at allbusiness.com

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