sales tips & articles

Questioning or probing as it is also known, is one of the most important skills you can learn when dealing with prospects and customers. The ability to ask questions that uncover important information about a prospect’s needs, current supply and willingness to change is a strong characteristic of a ‘consultative’ selling approach.

When you ask ‘thinking, open style’ questions it can help you to win new business much quicker and with fewer objections. Additionally, when you help prospects to think about the needs of their business and to really think about current or potential problems or challenges they may face, they start to see you differently and understand the value you can add to them or their business.

This style of questioning provides an opportunity to investigate the prospect's strategies and goals, allowing you to align your product/service with the achievement of their business objectives.

Many prospects have a reluctance to change and think that the way they are doing things is fine. So when you try and tell them what to do or tell them what they are doing is wrong, they can offended and stop listening. However, if you ask questions that ‘probe’ into uncover hidden problems, needs or frustrations, it helps the prospect to realise, that it might be worthwhile investigating this with you further.

As I’ve discussed previously in my article “Are you asking questions that make your prospects think?” there are 2 types of questions: open questions and closed questions. It is very easy to get caught up in asking closed questions, which means you will have to ask a lot of questions to get the information you need and the prospect may feel as though they are being interrogated. Instead, ask open questions, that lets the prospect freely answer and provide you with whatever information they think you need, you can then clarify this by using closed questions.

Open questions need to be asked at different stages of the sale and for different purposes. There are:

• Information Gathering Questions such as:

‘What do you think is causing the low morale?’
‘How many do you think you’ll be wanting?’

• Opinion Finding Questions such as:

‘What do you think of that idea?’
‘How does that sound?’

It is better to say, ‘How often does that happen?’ (open) rather than ‘Does that happen often?’ (closed)

• Closing Questions or asking for commitment:

‘How many would you like; 120 or 130?’
‘When will you have an hour for a presentation?’
‘Is there anyone else who would benefit from being in the presentation?’
‘When would you like to begin, this week or next week?’

At the end of the sale when you are asking for commitment, use might like to use alternatives rather than open questions. For example ‘How many will you need; 100 or 150?’ rather than ‘How many do you need?’

Open questions are used to gather information, closed questions are used to qualify this information and to ensure you have the correct understanding of the situation. This means that you will need to really ‘listen’ and pay attention to the answers for hidden or unclear problems, frustrations, desires and needs.

Happy Selling !

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses and sales teams to increase their sales through strategy development, sales coaching and mentoring.


 

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Many people in business and in sales find discussing price very confronting and very uncomfortable, yet it' one of the most important aspects of the sales process and can be a significant indicator as to whether you will be successful in winning the business. Whether you prepare a written proposal or a simple one page quotation, whatever you do, don't try and avoid discussing the number that is on the page or skip over it onto something else. It's is one of the most significant factors that influences the buying decision and you want to make sure that your prospective client understands what tangible and intangible benefits they are getting for their money.

I have compiled a list of tips that will help you win more sales and to win them quicker but also to help reduce any anxiety or discomfort when talking about price.

1. Avoid nasty, uncomfortable surprises when the price is discussed or when you ask for the business. Before you start discussing the proposal, ask if anything has changed since your last meeting.
2. Insert a “Current Situation” or “Executive Summary” to the beginning of your proposal. A short summary of the first meeting to demonstrate your understanding of the business and what they would like to achieve
3. Where possible, present your pricing in person rather than sending via email. It may seem like a waste of time but it gives you the ability to read an immediate reaction to your proposal and your price. It also saves you the time and hassle of having to phone them later and ask if they would like to proceed.
4. Take a copy for each person in the meeting, however, have ONE copy that is not stapled or bound.
5. Present one page at a time to the person or the group, taking the time to reinforce the key points in each section. This allows you to talk about the value you can offer and the benefits of dealing with your business, before it gets to price.
6. Close the sale. Don’t let the opportunity go by because you feel pushy or are worried they might say no. If you don’t ask, you don’t get. Besides, they might have been meaning to call you but have been caught up.
7. If you are uncomfortable asking for the sale, use an Assumptive Closing technique. For example: “to get started all we need to do is” or “if you could send over the files, I can go through them” or “I’m free on Wednesday, if that works for you”.
8. Read a book on Body language. Having the ability to read a person’s reaction through their body language is very useful when presenting pricing and negotiating. You can immediately see a positive or a negative reaction to the price.

This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and mentoring.

If you liked this article, subscribe to our monthly Sales Success ezine. You will learn...

* Easy ways to increase your sales and grow your business
* Simple strategies to sell yourself, even if your not in sales
* How to generate sales easier and quicker!

Enter your details at the top of the page or click here

Questioning or probing as it is also known, is most of the most important skills you can learn when dealing with customers and one of the most powerful. The ability to ask questions that uncover important information about a customer’s needs, current supply and willingness to change is a strong characteristic of a ‘consultative’ sales approach.

Most importantly, when you ask great questions it can help you to win new business much quicker and with fewer objections. When we help prospects to think about the needs of their business and to really think about current or potential problems or challenges they may face, they start to see us differently and understand the value we can add to them or their business.

There are 2 common types of questions you can ask: ‘open’ questions and ‘closed’ questions:

1. Open questions usually result in longer answers and are aimed at getting your prospects to think about the answer.

For example: “What plans does the organisation have to achieve...”

2. Closed questions can be answered with a yes, no or one word and are used to qualify the response to an open question.

For example: Do you have any plans at the moment?

The challenge in questioning is to ask more open than closed questions as it is easy to fall into ‘interrogation mode’ by asking lots of closed questions rather than a few strategic open questions.

Over the years I have met many people who are looking for help to close sales quicker and/or easier and the first thing I ask them is “what happened in the first appointment”, “what needs of the prospect are you meeting” and “why would this prospect want to buy your product or services?”

When we discuss their questions they are usually very surprised to find out that they are asking the same stock-standard questions that most people ask and they typically aren’t that interesting either. Imagine how repetitive and un-interesting it is for your prospects to be asked the same questions over and over again?

Ask yourself, “are you asking questions that all your competitors are asking or are you making your prospects think?”

Here is a quick test you can take to see if you are asking the same questions as your competitors or whether you are making them think. In your next appointment:

1. Does the prospect start to give you a summary of the information you need before you have the chance to ask any questions?
2. When you do ask a question, does the prospect answer it relatively quickly or do they take a moment to think about their answer?
3. How often do you hear your prospects say “that‘s a great question, I hadn’t thought about that?”

As I said, asking great questions isn’t easy but once you start you will really notice the difference in your appointments. Spend 5-10 minutes before your next appointment thinking about the questions you will ask and write them down so you don’t forget them in the meeting!

Here are some to get you started:

1. How will these issues impact the organisation in the future?
2. How do they impact you?
3. What do you look for in a potential supplier (or partner)?
4. What do you like about your current supplier?
5. What do you like about them?
6. Is there anything that you don’t like?
7. What would make you change suppliers?
8. How would you like to see it working (perfect world)?
9. What is your decision making process?

If you liked this article, subscribe to our monthly Sales Success ezine. You will learn...

* Easy ways to increase your sales and grow your business
* Simple strategies to sell yourself, even if your not in sales
* How to generate sales easier and quicker!

Enter your details at the top of the page or click here


This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and mentoring.