Harvard Business School came up with 3 factors that makes salespeople successful.
- Sales Skills
- Attitude
- Product/Industry knowledge
- Sales skills contributes 10%,
- Product knowledge 10%, and
- Having a positive attitude contributes 80% to your success.
I see many people with years of experience in sales and lots of training but they fail to be successful, why? Because they let negativity get in the way, think they know everything, don't like change and things just become too hard. In other words - bad attitude.
It's important to remember these factors when recruiting salespeople; it's not always the most experienced person that will be the most successful or the right fit for your business - it's the person who has the right attitude and shows the right behaviours.
Having a positive attitude is easy when times are good and sales are being made but the true test of success is the attitude you have when things get hard - challenging economy, targets not being met, surrounded by negativity and underachievement.
What attitude do you have today?
This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses and sales teams to increase their sales through strategy development, sales coaching and mentoring.
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