sales tips & articles

How to engage prospects and customers online

Karen Andrews - Sunday, June 21, 2009

In today’s economy, marketing budgets are being stretched, messages are getting lost and we are getting bombarded with advertising and marketing messages, so how can you really stand out and attract new business on your website?

In reality there are so many things that can be done with a website but I have decided to just focus on one, which came about from a business associate was telling me about the success he's had with some of his clients in relation to video... in short "Video Works Bettter"

Information supplied by Ajit Singh from Rocket Productions

Did you know that online video ads get around 500% more clicks than photo ads online? Or that around 78% of Australian internet users download and stream video and audio online (CGM)? Showing the benefits of your product or service on your website is typically done by photos and text and considerable investment is put into these mediums, however, video actually attracts more people and emotionally engages decision makers, often better than photos and text. We know that the greater a prospect’s desire is, for your specific product or service, the more likely they are to buy from you instead of someone else.

Standing out is critical in today’s market. Communicating with imagination and making your audience sit up and take notice of you, delivers the ‘wow factor’ better than traditional mediums. Professionally produced video content delivers better outcomes than the homemade handycam option, so it is always far better to get an experienced professional to make sure your content looks fantastic and does the job well.

Click here to find out more.’

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