There is something about hearing the definition of madness that reminds me of sales and makes me smile.
The definition I'm referring to is "doing the same thing, over and over, for ever and ever, expecting a different result". A mental picture pops into my head and I see Salespeople and Business Owners communicating to clients the same way they always have and saying the same things but hoping to get a better response!
Just as the change of season brings changes to the temperature and to the landscape, the GFC (global financial crisis) is also bringing about some change.
- Attitudes are changing
- Businesses are changing
- Customers are changing
- Markets are changing and
- People are changing
It's called the NEW ECONOMY and you are currently living in it, working in it and now you or your business is going to have to sell to it.
- The new economy has new needs and new wants and brings with it new opportunities and new challenges.
- The new economy will respond and react to new messages and new approaches.
- The new economy will stop responding and reacting to old messages and old techniques.
- The new economy will need to be marketed-to and sold-to differently.
This sales article was written by Karen Andrews, Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert that works with businesses to increase their sales through strategy development, sales coaching and mentoring.
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